Better Caring announces new CEO to grow support services for aged care and disability sectors

Media Resources December 7, 2017

Australia’s leading digital business in the support of workers in the aged care and disability sectors today announced several significant appointments as it continues to improve the lives of thousands of Australians.

Better Caring said the appointment of Tamara Oppen as Chief Executive Officer signalled a new phase of growth for the peer to peer support organisation.

Ms Oppen will be responsible for driving the growth of Better Caring’s consumer strategy and strengthening Better Caring’s position as the number one social platform for self-directed support across the aged care and disability sectors. The appointment is effective immediately.

Ms Oppen has held numerous leadership roles, including most recently as General Manager of News Corporation Australia’s News Local community newspaper division.

She brings decades of experience in media and technology businesses, including holding senior positions at ninemsn, News Corp Australia and Pacific Publications.

Ms Oppen has extensive expertise across strategy, marketing, operations, technology and data.

Better Caring co-founders and Executive Directors Peter Scutt and Tony Charara said, “Most importantly, Tamara brings a passion and energy for driving change for the benefit of a growing number of Australians.

“Tamara shares a vision and commitment to improve the lives of Australians, but also help those working and caring for so many in the aged and disability sectors.

“We are very excited to appoint an executive of Tamara’s calibre as CEO of Better Caring, and we are confident Tamara will continue her success in leading dynamic businesses and building innovative and high performing teams.’’

Better Caring is backed by Scaleup Mediafund and venture division of specialist investment manager Ellerston Capital, which has over $5 billion in funds under management across a range of equity based strategies. Ellerston Ventures is also an investor in fast growing online tradies marketplace Hipages and disruptive video content marketplace Genero.

Ms Oppen said, “I am honoured to lead the Better Caring business during a phase of growth. Better Caring is revolutionising the way consumers and support workers engage. I have already seen first-hand how the services Better Caring offers have such a positive impact on the lives of so many consumers and support workers, and I look forward to growing that even further.’’

About Better Caring Pty Ltd: Better Caring is an online peer-to-peer marketplace directly connecting consumers with local, independent support workers. The company is backed by Ellerston  Capital and Scaleup Mediafund. Launched in 2014, Better Caring was the first social platform of its kind in Australia, allowing consumers to search and directly engage support workers based on criteria important to them. Independent workers on the Better Caring platform have the freedom to choose their clients and manage their time and rates, it has revolutionised the system. The Better Caring concept came from a family experience of one of its founders, Peter Scutt, who struggled to find the right support for his ageing parents who were determined to remain living at home. Over 27,000 people have signed up to the platform, which attributes its growth to placing consumers and workers at the centre of the market and meeting the needs of an increasingly consumer-directed aged care and disability support marketplace.

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